Helping You Win In Competitive Markets
As a Certified Franchise Executive (CFE) and Certified Franchise Marketer (CFM), I’ve seen what it takes for brands to set themselves apart from competitors on a national scale and in individual markets. My unique experience working with franchise development and sales teams, consumer marketing leaders, field coaches, and franchisees means that I don’t just understand your obstacles; I understand the system approach it takes to overcome them.
Common Challenges I Help Solve
- Differentiating your opportunity from competitors
- Attracting more qualified, high-intent candidates
- Reducing candidate drop-off and "ghosting"
- Struggling to see a return on marketing investments
- Misalignment between internal team and external partners
- Disconnects between marketing and sales
Franchise Development
Multi-Location Consumer Marketing
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Standing out in competitive markets
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Reducing drop-off between interest and action
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Driving local adoption of marketing initiatives
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Building stronger community and grassroots marketing
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Improving repeat engagement, loyalty, retention, and lifetime value
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Generating more positive reviews, referrals, and user-generated content
Strategic Frameworks for Growth
I partner with franchisors to strengthen the strategic foundations for sustainable growth across franchise development, consumer marketing, sales, HQ operations, field teams, and franchisees.
Brand Strategy & Positioning
Clarifying how franchise and multi-location brands stand out nationally, regionally, and locally.
Focus areas include:
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Audience, competitive, and market insights
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Brand positioning and differentiation strategy
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Strategic messaging and narrative development
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Value proposition refinement
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Brand architecture for multi-brand or portfolio growth
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Market perception and audience alignment
Lifecycle, Journey, & Conversion Strategy
Strengthening the path and reducing drop-off from initial interest to action, engagement, retention, and long-term value.
Focus areas include:
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Audience segmentation and journey mapping
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Lifecycle, engagement, and re-engagement strategy
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Candidate journey, conversion, and lead nurturing strategy
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Digital customer or candidate experience audits
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Modern discover assessment and recommendations
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Retention, referral, and advocacy strategies
Marketing Alignment & Growth Audits
Identifying where teams, partners, systems, or handoffs are creating friction — and clarifying what needs to change to improve marketing performance and scalability.
Focus areas include:
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Growth friction and drop-off audits
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Cross-functional gap analysis
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Marketing + sales alignment strategy
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Partner, vendor, and agency accountability frameworks
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Marketing spend prioritization and optimization
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Multi-brand / portfolio marketing synergies
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Efficiency, handoff, and velocity benchmarking
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Strategic prioritization and opportunity mapping
Strategic Communications & Enablement
Creating the messaging, communications, and enablement assets that help teams, candidates, customers, and stakeholders move forward.
Focus areas include:
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Executive and stakeholder communications
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Internal and organizational communications strategy
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Strategic messaging and narrative alignment
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Sales, marketing, and team enablement strategy
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Audience engagement and communication frameworks
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Multi-channel content strategy
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Community and advocacy playbooks
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Rollout planning and organizational enablement
Built for Brands Growing Across Markets, Locations, and Audiences
Lizzy Young Advisory partners with franchise and multi-location brands that need stronger positioning, clearer messaging, and more connected engagement across national, local, franchise development, and consumer marketing touchpoints.
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Franchise systems
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Multi-location and service-based brands
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PE-backed and multi-brand portfolios
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Franchise development and consumer marketing teams
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Field, operations, and local marketing teams
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Leadership teams navigating growth, scale, and change